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The world has been completely swept up in the social media phenomenon. It has even managed to assume different forms and actively play significant roles in our lives. There is a corresponding social outlet for every media experience. The list includes Facebook, YouTube, Twitter, Instagram, and so many more.

By creating a presence across various social media platforms, successful businesses take advantage of social media’s diversity. Given that social media is a cheap way to advertise a company’s goods, services, and employer brand across various media, doing so makes sense. However, it is crucial to remember that consistency in branding is crucial when a company has the chance to increase its market share.

1. It Strengthens Brand Name Recall

This information is especially helpful for businesses that are still trying to establish a solid social media market presence. For instance, we shouldn’t use “Hire Rabbit” as a Twitter handle if “Hire Rabbit” is the name of our Facebook page. If your audience and fans attempt to follow your social media pages as a result, they will experience confusion and inconsistent information.

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Consider the multinational conglomerate Coca-Cola as an illustration. They had the option of using “Coca-Cola” as the name of their Facebook fan page and “Coke” as the shorthand for their Twitter handle. Instead, they contend that consistency is crucial despite having a well-known brand name. They understand that brand recognition is always a crucial component of the business.

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2. It Doesn’t Portray Conflicting Personalities Within Your Company

Even beyond just using your company’s name, branding extends beyond that. Additionally, you ought to adhere to the principles and ideas that your business wishes to promote. If your business, like Disney, caters to those with a sense of humor, you should maintain that sense of humor across all of your social media channels. This covers things like cover photos, ads for products, posts, and the like.

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Being consistent will help you determine the type of business you are now and the type of business you want to become. Check out these images from Reebok’s Twitter and Facebook pages. Observe how they maintain consistency with their message despite using various platforms.

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